Council Post: The Business Case For Going Green

Good News Notes:

“The first reason you should look at sustainable practices is simple. Customers who never valued such concepts are a dying breed, and younger generations are tuned in to the woes of the planet like no generation before. Global information has consequences, and one of them is being able to access and understand the plight of child laborers in Bangladesh and the dangers of oceans awash in plastic. So here are some economically sustainable reasons to go green.”

“Corporate social responsibility (CSR) is a big topic of discussion in the business world today. Consumers demand it;  employees want to work for responsible companies. And your brand can be destroyed overnight by a viral story.”

“CSR doesn’t have to be expensive to be effective. For small local businesses, the most effective way to get started is by connecting with your community to organize or participate in events like  Earth DayNational Cleanup Day or Ocean Blue Project Cleanup.”

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