Dove’s Vending Machine Touts Recycled Plastic Packaging

Good News Notes:

“Dove is making a significant push to reduce its environmental footprint, and the brand recently spread the word by encouraging consumers to recycle.

The Unilever-owned beauty brand launched a vending machine-style installation in New York’s Grand Central Terminal to celebrate its move to 100% recycled plastic bottle packaging across Dove, Dove Men+Care and Baby Dove products, where technically feasible in North America and Europe. The activation on Jan. 31 invited people to donate a recyclable plastic item in exchange for a free bottle of body wash in the brand’s new packaging.”

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