“Six-year-old sneaker startup Allbirds is collaborating with the 70-year-old sporting giant Adidas to design a performance sports shoe with what the brands believe will be the world’s lowest carbon footprint.
The companies aren’t sharing many specific details, but we know they’re planning to combine their respective areas of expertise to create a shoe that has a carbon footprint of just 2 kg compared to the average 12.5 kg of other sneakers on the market. ‘Allbirds’ goal is redesigning the sneaker from the ground up,’ says James Carnes, VP of brand strategy at Adidas. ‘Adidas’s goal is to sustainably manufacture at scale.’ They hope to release a shoe in the next year.”
View the whole story here: https://www.fastcompany.com/90510038/adidas-and-allbirds-join-forces-to-design-the-worlds-most-sustainable-shoe