Brand Hijacks Bottles for Refilling to Drastically Reduce Plastic Waste

Good News Notes:

“The path toward sustainability in plastics packaging has taken a simple, yet wickedly clever new twist, thanks to an innovative company in the United Kingdom that looks to disrupt the household cleaners market.

It goes beyond other tried-and-true methods that have taken root over the years, an evolution that began when brands removing water to reformulate products into concentrated version to reduce container sizes and weight throughout the supply chain. We’ve seen this tactic for high-efficiency washer detergents.”

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