Pedigree Launches One True Loyalty Program for Dog Adoption

Good News Notes:

Shelters across the country have seen a rise in pet adoptions and fostering throughout the pandemic, and the PEDIGREE® brand is doing its part to keep the number of rescue dogs finding homes on the rise.

The dog food company recently launched their One True Loyalty Program, a creative initiative designed to make it easier for shelters pups to find forever homes. 

‘The PEDIGREE® brand’s One True Loyalty Program is a fun twist on your typical loyalty program. Instead of spending months building up to a reward, like a free sandwich, the One True Loyalty Program offers the most genuine form of loyalty – a new dog,’ Melodie Bolin, Marketing Director at Mars Petcare, told PEOPLE. ‘With this program, potential adopters who buy two bags of PEDIGREE® dog food can get their adoption fees covered until October 31 of this year.’

She added: ‘The One True Loyalty Program flips the script on your typical loyalty program and makes the unconditional love of a dog the reward of our program, while also helping to make pet adoption accessible to more people.’

The program was inspired by ‘the widely accepted idea that dogs are our most loyal companions’ and is meant to highlight the years of positivity and devotion adopting a dog adds to your life, as well as contribute to Mars Petcare’s mission to end pet homelessness. 

Bolin knows quite a bit about the value and joy the addition of a dog can bring since she is the proud mom of Allister the 8-year-old miniature Schnauzer.”

View the whole story here:

Leave a Reply