“The Salvation Army of Jackson County Red Kettle Campaign will formally launch Monday November 2. Funds raised through the organization’s iconic red kettles are at risk this year due to COVID-19 while requests for services are at an all-time high.
Based on the increase in services already provided in response to the pandemic, the organization expects to serve up to 155 percent more people in 2020 with Christmas assistance, including putting food on the table, paying bills, providing shelter and helping place gifts under the tree. In Jackson, The Salvation Army served 22,000 people last year including over 6,075 individuals with Christmas assistance. If there is the same level of increased requests for service, that would mean over 18,000 people in Jackson County who will need help this holiday season.
Due to the closing of retail stores, consumers are carrying less cash and coins, and there is a decline in foot traffic. The Salvation Army could see up to a 50 percent decrease in funds raised nationally through the red kettles, which would limit their capability to provide services for the most vulnerable.”