Business Reporter BrandVoice: The Journey Towards Sustainable Packaging

Good News Notes:

Global waste is expected to increase by 70 per cent over the next 30 years unless we take action now. Colgate-Palmolive has a plan

Every year, the world dumps approximately 2.12 billion tons of waste – an amount so massive that if it were to be put in trucks they would encircle the world 24 times.

In order to tackle this critical issue, corporations must make sustainability a priority by setting measurable goals, innovating, collaborating and preparing for anything.

Setting measurable goals

As the stewards of Colgate, a brand found in more homes than any other, Colgate-Palmolive has an awesome responsibility to make sustainability a household habit. As such, the company has set goals for creating a healthier and more sustainable future for people, their pets and our planet, including measurable targets to design sustainable products, accelerate action on climate change, drive social impact and eliminate plastic waste. Indeed, Colgate has committed to eliminating a third of new plastics in its products and packaging and to achieve 100 per cent recyclable, reusable or compostable packaging by 2025.

Innovate for success

In a circular economy, plastic never becomes waste or pollution. Yet in the consumer-packaged goods (CPG) industry alone, more than one billion toothpaste tubes (which until recently were not recyclable) are thrown out annually in the US. With that in mind, Colgate has created a new type of plastic tube with the same kind of recyclable plastic used to manufacture plastic bottles.

The result of five years of research and development, it is a first-of-its-kind toothpaste tube that can be recycled without any adjustments or additional investments to the current recycling infrastructure required.”

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