Hershey’s Sets Its Sights on Launching Plant-Based Chocolate

Good News Notes:

Hershey’s has promised to all chocoholics that the company plans to enhance its plant-based confections. The Hershey Company announced that it is working to introduce new products for its “better-for-you” line, focusing heavily on plant-based alternatives. The “better-for-you” product line releases products with reduced sugar, portion-controlled packages, and plant-based ingredients to appeal to the full range of chocolate-lovers.

Hershey’s expansion is part of its long-term strategy that will promote the innovation of “better-for-you” products, leading to the development of new items as well as substitutions for existing products. The company hopes this project will appeal to a larger range of consumers, and by enhancing its portfolio, Hershey’s can take advantage of the growth of plant-based diets.

Hershey’s Looks to Offer Healthier Candy, Including Plant-Based Items

“We are the leader in US confection, and our consumers rely on us to understand their needs for the everyday moments, seasons, and special occasions, offering high quality and great tasting candy that’s accessible for everyone,” Hershey’s Chief Growth Officer Kristen Riggs said. “Expanding our expertise, building new capabilities, and delivering more choices in better-for-you confection is the next big category opportunity for us to lead.”

View the whole story here: https://thebeet.com/hersheys-sets-its-sights-on-plant-based-chocolate-and-candy/

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