“Ford Motor’s upcoming all-electric F-150 pickup truck will be called Lightning, a name used by the automaker for street performance trucks in the 1990s and early 2000s.
Ford released the name Monday along with plans to unveil the truck at 9:30 p.m. EDT on May 19. The reveal will take place at the company’s world headquarters in Dearborn, Michigan. It will be broadcast across social media platforms as well as 18 high-profile public spaces such as Times Square in New York City and Las Vegas Boulevard, the company said.
All-electric pickups are expected to be important growth areas for automakers in the coming years, particularly for commercial business to rental fleets, companies and governments. Ford has promised its pickup will be a true work truck in an attempt to differentiate it from other competitors such as the Tesla Cybertruck or GMC Hummer EV.
Ford CEO Jim Farley gave a nod to Tesla as well as Toyota Motor for their contributions to electrification in a press release on Monday announcing the company’s plans.
“Every so often, a new vehicle comes along that disrupts the status quo and changes the game … Model T, Mustang, Prius, Model 3. Now comes the F-150 Lightning,” Farley said in a statement. “America’s favorite vehicle for nearly half a century is going digital and fully electric.”….