“Allbirds is challenging its competitors in the apparel space to do much better on the sustainable clothing front.
“Certainly in the five years we have been around we have seen an acceleration from the rest of the industry toward the environment and sustainability, which is a fantastic thing. But, we have to move faster,’ said Allbirds co-founder and co-CEO Tim Brown on Yahoo Finance Live. “This is the problem of our generation and the fashion industry has been playing lip service to this for a long time. So now we all need to work faster and better towards the goal of making net-zero products.”
The company, known for its simply designed, sustainable footwear, is putting its money where its mouth is.
On Tuesday, Allbirds revealed its first performance collection dubbed the “Natural Run” apparel line. Two years in the making, the line of tank tops, leggings and shorts is made from Eucalyptus Tree fiber and merino wool. The line’s carbon footprint is also clearly labeled.
Allbirds points out most performance apparel lines are polyester-based, which is an oil-based derivative. The company says the line will help it reach its goal of having 75% of its products made from sustainable materials by 2025.
“I think the consumer is starting to demand that businesses and manufacturers in every sector make products that are more environmentally thoughtful and apparel is no different. Synthetic materials are not the future. This transformation to natural is just beginning,” says Brown….”