Coca-Cola, criticized for plastic pollution, pledges 25% reusable packaging

Good News Notes:

The Coca-Cola Company (KO.N) on Thursday said it will aim for 25% of its packaging globally to be reusable by 2030, a move hailed by environmental groups who have called out the soft-drink maker for worldwide plastic pollution.

Coca-Cola is a top target for consumer, investor and environmental groups concerned about petroleum-based plastic single-use bottles clogging oceans, among other problems.

The company was the world’s worst plastic polluter for the fourth year in a row in 2021, according to the global coalition Break Free From Plastic’s annual report released in October.

“We hope that other companies will follow Coke’s leadership and set reusable packaging targets,” said the group’s global corporate campaign coordinator Emma Priestland.

Reusable packaging includes containers that can be refilled with original product by companies or consumers, such as refillable fountain drink containers and glass and plastic bottles that are refillable or returnable, the cola maker said, referring to reuse guidelines bynonprofit Ellen MacArthur Foundation.

In 2020, 16% of the company’s packaging was reusable. That year, 90% of its refillable glass and plastic containers were collected, it said.

Coca-Cola’s announcement on Thursday is “the first known goal of its kind” and “a welcome change in strategy,” fund manager Green Century Capital Management said in a statement.

Green Century and activist investor As You Sow filed a shareholder proposal urging Coca-Cola to reduce single-use plastic. They are now considering whether to withdraw their proposal….”

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