Burger King Opens a Vegan Location in London with 25 Plant-Based Options

Good News Notes:

On March 14, Burger King’s flagship location in London’s Leicester Square is going entirely vegan. This means the fast-food chain is replacing its regular menu items with all plant-based offerings. The all-vegan Burger King location will be open until April 10, and the one-month trial will help inform the company on whether there is a demand for permanent meat-free locations.  

The vegan location will feature Burger King’s biggest plant-based menu yet, featuring its iconic Plant-Based Whopper and Vegan Royale along with 23 other options—including a kids menu with junior-sized offerings. The menu also includes a vegan bacon double cheeseburger, chicken nuggets, chili cheese bites, and the newly launched Japanese-inspired Vegan Katsu Royale and the Plant-Based Katsu Chilli Whopper. 

Although Burger King’s menu labels some items vegan and others plant-based, the company says all items at the Leicester Square location will be vegan during the month-long trial. The items labeled plant-based are still vegan; however, they’re not certified and don’t carry the vegan trademark. 

“We’re incredibly proud of our new meat-free menu,” Burger King UK Chief Marketing Officer Katie Evans said in a statement. “It absolutely delivers on big taste with no compromises and reflects our ongoing commitment to serving our customers a diverse and innovative range of products.” 

Meatless options at Burger King

Vegan meat brand The Vegetarian Butcher has been working with Burger King in recent years to expand plant-based options on its menus worldwide. The partnership has resulted in product launches such as the Whopper Vegetal in Mexico, the Plant-Based Whopper in China, and vegan chicken nuggets in Germany. Last year, the chain also expanded its Vegan Royale and vegan chicken nuggets to Africa, becoming the first fast-food chain to offer vegan-certified meat in all of Africa.

Burger King first got in the plant-based arena with the launch of the Impossible Burger at US locations in 2019. At Burger King UK, permanent plant-based options—such as the Rebel Whopper, Meatless Nuggets, and Vegan Royale—have been steadily growing in recent years. The company’s goal is to offer a menu that is 50-percent plant-based by 2030. 

“The limited-edition menu is a direct result of our focus on vegan and plant-based innovation and goes hand in hand with our target of a 50-percent meat-free menu by 2030, as well as our commitment to sustainability and responsible business,” Evans said. “We can’t think of a more fitting way to re-launch our new-look flagship in Leicester Square.”….”

View the whole story here: https://vegnews.com/2022/3/burger-king-london-vegan

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