“Oniracom, marketing and technology partner of Sony, Disney, Universal, Warner, Sonos, Deckers, and a host of startups and nonprofits – is proud to announce initial results of its partnership in BYOBottle an initiative led by multi-platinum recording artist Jack Johnson to significantly reduce plastic pollution in the music industry martech news.
The collaborative BYOBottle Campaign encourages artists to travel with reusable water bottles and include green rider language. Venues, festivals, and promoters commit to providing water refill stations for artists and fans martech. The campaign is modeled after Green Music Australia’s BYOBottle, which helped Caloundra Music Festival eliminate 60,000 plastic bottles annually with refill stations.
After an Earth Day kickoff, the BYOBottle Campaign signed on over 200 artists – including Maroon 5, P!nk, Wilco, Ben Harper, Empire of the Sun, SWMRS, Flume, CHVRCHES and The Lumineers – as well as 30 venues and festivals; 50 non-profit and business partners; and 800 fans, creating a social media reach of nearly five million.”
View the whole story here: https://www.martechcube.com/oniracom-partners-with-jack-johnson-to-curb-plastic-pollution-in-music-industry/