“Moms and dads can take the fight to save the environment in the laundry room.
The Metro Vancouver regional government will launch a campaign to encourage parents to switch to cold water in doing the family laundry.
“The campaign targets residents, specifically parents with children under 18, and asks them to reduce microfibre shedding through the small act of washing laundry in cold water,” a staff report states.
The report was prepared by Larina Lopez, Carol Nicolls, and Shellee Ritzman, all with the district’s corporate communications.
The campaign begins on September 13.
“Microfibres from laundry are one of the largest sources of microplastics pollution in the ocean,” the report explains.
Microplastics include beads and fibres that are less than five millimeters in size. These are considered to be harmful to aquatic life.
The staff report notes that synthetic and natural clothing materials like cotton produce microfibres.
The document explains that wastewater treatment plants can capture up to 95 percent of incoming microfibres….”