Target Zero Program Offers Brand Partners Opportunity to Reduce Waste

Good News Notes:

Target’s new initiative, Target Zero, responds to growing customer interest in products that help reduce waste. The program will be a key driver of progress for Target Forward goals including its aim to be the market leader for “creating and curating inclusive, sustainable brands and experiences by 2030,” as well as the retailer’s aim to have 100% of its owned brand plastic packaging be recyclable, compostable or reusable by 2025, the company says.

As a step towards this goal, Target Zero works toward some of the key commitments made through Target Forward, Target’s sustainability strategy that aims to elevate sustainable brands and eventually eliminate waste. Target Forward aims to use its Target’s size, scale and resources to boost sustainability for itself and its partners.

Customers will now see a Target Zero icon in stores and online that will signal products and packaging across Target’s assortment designed to be refillable, reusable, or compostable, made from recycled content, or made from materials that reduce the use of plastic….”

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